When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
How to Increase Value in Credit Card Transaction Data
Nearly one in three consumer purchases in the U.S. is made with a payment card
The Hunt for E-mail Relevance
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
No Sweat: The Benefits of Triggered E-mail
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages
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Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
The Pitfalls of E-mail Marketing
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?
22nd ANNUAL MULTICHANNEL MERCHANT AWARDS
In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past
The Fulfillment Doctor On: Scripted Demos and the OMS
Question: We have been investigating replacing our order management system, and we have had vendors in to demonstrate their systems. While we have spent a lot of time, we don
Deciphering Web Data
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
Bounce-proof Your E-mail Lists
Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.