Future Trends in Interactive Marketing (and the Future is Now) – Part 2
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
Your E-mail Drives More Responses Than You May Think
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service
B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
E-MAIL CREATIVE: What Works and What Doesn’t
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put
Why E-mail CPA Deals Can Wreck Your Brand
(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Is Gmail Feeding Your Customers to the Competition?
An as-yet little-noticed aspect of Google
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
For E-mail Subject Lines, Tell Rather Than Sell
As the sages of Spinal Tap knew, it
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state