E-mail Metrics That Matter
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
The goods on Goodmail
Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying
Referral Madness
As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive
E-mail Executives Back AOL-Goodmail Deal
After an initial outcry over AOL
Consumers Increasingly Hitting “This Is Spam” Button
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
Top 10 Tactics for Growing Your E-mail List
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?
Consumers Will Give Info for Timely, Relevant E-mail: Study
Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.