Risks and rewards of e-mail append
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line
FTC: Progress Being Made on Spam
Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices
Still Waiting for That E-mail Avalanche
By now it
FTC: ISPs Better at Blocking “Harvesters”
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
How to Build Your Own E-mail Prospecting List
The very idea of an e-mail blast to prospects can send shivers up a marketer
Live from ECMOD: E-mail Marketing and the Big Bounce
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
Michigan E-Mail Registry to Go Live Next Week
After a three-month delay, Michigan
DMA Mandates E-mail Authentication
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.
Keeping it real
The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect
Quick Tips for Improving E-mail Deliverability
With all the talk about the numerous sender authentication protocols, it