The Big Picture
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
Beyond Can-Spam: E-mail Authentication
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the
American Hotel’s Funereal Spin Off
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
The Business of B-to-B Subscriber Files
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
Do Spammers Walk Among Us?
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
The Buzz in Call Center Tech
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
The Case for Content Management
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
Live from DMD New York: Don’t Blame the Spam Filter
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
the Case for an INTEGR TED DATAB SE
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But