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The Case for Private Promotional Databases

December 4, 2004 | MCM staff

 

The Big Picture

December 1, 2004 | MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Beyond Can-Spam: E-mail Authentication

November 1, 2004 | Paul Miller

If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the

American Hotel’s Funereal Spin Off

August 1, 2004 | Paul Miller

Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality

The Business of B-to-B Subscriber Files

July 1, 2004 | Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

Do Spammers Walk Among Us?

June 1, 2004 | Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

The Buzz in Call Center Tech

June 1, 2004 | Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

The Case for Content Management

June 1, 2004 | MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

Live from DMD New York: Don’t Blame the Spam Filter

May 27, 2004 | Sherry Chiger

Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.

the Case for an INTEGR TED DATAB SE

May 1, 2004 | Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

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