The Art of Reading Data Cards
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information
Lists and Prospecting: Help with E-Mail List Hygiene
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
Opening Up the Can-Spam Act
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
Blame Allan Sherman
By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,
Thanks, Uncle Sam
Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Management Software Review: A Year of Competitive Change
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
The Calm Before the StormMaybe
Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.
The ‘Breck’ of Breck’s Dies
Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck