The Understated Relationship Between Email and Ecommerce
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.
Marketing
A Happy Marriage At David’s Bridal Stores and Web Businesses
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
Industry Experts Skeptical of Sears Shop Your Way
Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.
5 Steps for Personal Content Delivery
Research on global millennials found that creating the right content for the right audience and delivering it consistently where ever the audience prefers is important.
Nextopia Celebrates 10th Anniversary of IRCE
With IRCE quickly approaching, Nextopia put together this infographic which summarizes the different aspects of the conference.
Passage to India? Ecommerce May be Open to DTC Merchants Soon
The government of India could allow foreign direct investment in India’s ecommerce sector as early as next month, paving the way for global online retailers such as Amazon to expand their business, according to a report published June 4 by Reuters.
How Will Seattle’s $15 Minimum Wage Affect Your Business?
The Seattle City Council just voted to put low-wage workers on a path over the next several years to earning a $15-per-hour minimum wage. Curt Barry, president of multichannel operations and fulfillment consulting firm F. Curtis Barry & Co., explains what this means to direct-to-customer merchants.
Listrak to Exhibit and Present at IRCE 2014
Listrak will exhibit at IRCE booth #1415, co-present an email marketing session along with client The Grommet and will conduct a full-day omnichannel workshop in Chicago the day before the show opens.
SLI Systems Poised for World-Class Presence at IRCE
SLI Systems today announced it will have a compelling exhibit that showcases brand name retailer search implementations and new search and merchandising features at the world’s largest e-commerce event, IRCE 2014, being held June 10–12 in Chicago, Ill.
Listrak CEO Ross Kramer on Email Marketing, IRCE Debut
Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.