A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
First Move Beyond North America Will Bring Joe Fresh Fashions to the Middle East, North Africa, Europe and South Korea
Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
A good relationship is based on three things – good communication, compromise and work. According to a recent infographic by SAVO/Bright Talk, the relationship between marketing, sales and the buyer’s journey may have hit a road block.
Multichannel Merchant wants your input for its MCM Outlook 2014 reports. If you give us 5 minutes of your time to take our survey, we’ll give you a chance to win an iPad Air. Already have one? Then you can trade your prize in for a $500 American Express gift card.
To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.
Newegg has launched a subscription-based program called Newegg Premier, which offers its 25 million registered customers benefits similar to Amazon.com’s Amazon Prime, according to a post on Newegg’s blog.
But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.
He’s got 3 Super Bowl rings and he’s danced with the stars. And at Operations Summit 2014, Emmitt Smith will outline the principles that helped him become a winner on and off the football field – and how you too can develop the focus it takes to be the best personally and to be part of the best operations team.