Ordoro Brings Amazon’s Warehouse to the Masses
Ordoro announced partnership with Amazon FBA (Fulfillment by Amazon) to bring Amazon’s warehousing and order fulfillment expertise to thousands of small businesses who store and ship products daily.
Marketing
Mini Catalogs Catching On as Economy and Culture Change
A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.
5 Steps eBags Used to Create a Successful Crosschannel Campaign
Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.
7 Cost-effective Ways to Extend Your Marketing Reach
Getting the most from your marketing dollars requires optimizing every channel and taking advantage of every opportunity to reach more people. There isn’t a magic formula that catapults your brand to the top, but consistent application of best practices and participation in partnerships creates the foundation that expands your marketing reach exponentially.
How to Extend Your Marketing Reach Without Spending a Nickel
Marketers have to find ways to extend their marketing reach without significant investment.
Why Email Marketing’s Significant Growth Continues
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
Quiet Logistics’ Robots at Work
Wired has posted a new video introducing the ecommerce world to a few members of the robotic workforce at the Quiet Logistics order fulfillment center in Devens, Mass. According to the video, the robots, which have names such as Peanut Botter, Botter Rum, Juke Bot, Bot-B-Q, and Walter CaBot IV, require a five minute recharge every hour and have a 99.94% accuracy rate.
Kellyco Enters Metal Detector Deal with Duck Dynasty
Kellyco Metal Detectors has joined the Duck Dynasty: Kellyco has reached an exclusive licensing deal with Synergy Outdoors and Duck Commander to distribute and sell a branded line of Duck Commander metal detectors.
Office Oxygen Breathes New Life in the Workplace
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Give DIY Consumers the Right Guidance with Site Search
Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.