ProQuest Uses ForeSee to Measure Web Customer Experience

| MCM staff

Research solution provider leverages findings to meet and exceed expectations of multiple audiences Download image ANN ARBOR, Mich., May 13, 2013 /PRNewswire/ — ForeSee, the global leader in technology-driven customer experience analytics, today announced that ProQuest, an information firm central…

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USPS

USPS Makes Innovative Changes

| Daniela Forte

It’s all about innovation for the U.S. Postal Service. The key areas of innovating are centered on how they can market their products and services.

Using Social Media as a Customer Service Tool

| Erin Lynch

brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”

Mobile Marketing Set to Hit $400 Billion by 2015

| Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

Donahoe Lays Out the Future of the USPS

| Daniela Forte

Post Master General and CEO Patrick Donahoe of the U.S. Postal Service painted a grim picture during his State of the USPS presentation to attendees at the American Catalog Mailers Association’s 2013 National Catalog Forum