Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
Marketing
The Truth About the Best Time to Send Email
With the email analytics for hundreds of diverse ecommerce email marketers and millions of emails at our fingertips, here is how I respond to the frequent questions about the golden bullet time to send email.
3 Steps to Build Customer Relationships
As brand marketers place more time and effort into making their email marketing communications more effective, the importance of getting as close as possible to a 1:1 connection with consumers becomes readily apparent.
REVOLVEclothing.com CMO on Visual Site Search and Product Recommendations
Kobie Fuller, CMO of the contemporary fashion site, shared his company’s experiences using Monetate’s online merchandising products to deploy personalized product recommendations and visual site search on REVOLVEclothing.com.
Americans Consumers are Fed Up with Bad Ads
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 … Continue Reading →
Hearing Scheduled To Discuss Future of the U.S. Postal Service
House Oversight and Government Reform Committee Chairman Darrell, Issa, R-Calif., announced in a press release he would convene a full committee hearing to examine the future of the United States Postal Service.
Congress Forces USPS To Delay 5-Day Delivery Plan
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…
Contextualized Video Optimizes Customer Experience
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
4 Methods to Drive Revenue Using Purchase History
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Johnson’s Step Down at JCP Not a Surprise
When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.