Thanksgiving Becomes Mobile Thursday
Thanksgiving is not just about the turkey this year, according to this infographic from Digitas, 29% of smartphone or tablet owners plan on shopping this holiday using their mobile devices.
Marketing
Macy’s Under Pressure to Dump Trump
What do you do when over a half a million people petition your store demanding the removal of the Donald Trump brand from your store because of
Retailers Facing Backlash from Workers Over Holiday Hours
As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.
Using Free Shipping to Compete with Big Box Retailers
Free shipping is a great way for small retailers to attract new and repeat customers, and ensure that they enjoy strong sales during the holidays and throughout the year. But when some retailers pulled back on free shipping deals, average order values declined and they experienced negative growth versus a year ago. Here’s why free shipping will help you compete with the big box retailers this holiday season.
How to Execute The Perfect Cart Abandonment Email
How do you create the perfect cart abandonment email for your customers? In this infographic, the folks at SalesCycle show you how to get it done in just three steps.
Making Google PLAs Work for You
Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.
Superstorm Sandy Plus Fiscal Cliff Equals Weak Retail Sales
The National Retail Federation said today that low October retail sales figures were down due to Superstorm Sandy and the impending fiscal cliff. NRF chief economist Jack Kleinhenz said in a press release that Superstorm Sandy will have short-term and long-term reverberations on the economy, and here’s why NRF president and CEO Matthew Shay said in the same release that the looming fiscal cliff is a larger threat to the overall economy.
How to Reach the Cross-channel Consumer This Holiday
How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.
3 Triggers to Boost Your Email Marketing
One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
How to Improve Your Email Marketing with Better Segmentation
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.