While the potential exists to improve, many tests actually cost money because they do not even replace the sales of the traditional method you are using, leave alone improving them. So the question is: how can you minimize the risk and maximize the success of your testing efforts, especially in business-to-business marketing? Here are five tips to get you started.
Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.
DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt. When it works well, it can be incredibly profitable because of its broad reach. Unfortunately, when it doesn
To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.
We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.
The Postal Regulatory Commission has approved the United States Postal Service
Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, socially conscious respondents are under the age of 40 and consult with the social media of their choice when deciding on what items to purchase.
When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you