Storify: Top Tweets From #IRWD2012
The attendees (and vendors) at the 2012 Internet Retailer Web Design show Feb. 13-15 were tweeting away. Here are some of the best-ideas tweeted (as well as some fun tweets) from the show.
Marketing
3 Critical Copy Elements Your Catalog Can’t Live Without
Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.
5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants
Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.
Infographic: Merchants Have an Interest in Pinterest
With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest: This infographic from social media think tank Sandbox and visual marketer Lemon.ly illustrates the rise of Pinterest and the brands that are using it.
Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012
Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.
Best Practices for Risk-based Fraud Management
Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com
Risk-based Approach to Fraud Detection
Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.
Is Open-Source OMS Right for Your Operation?
Most multichannel merchants are familiar with the two domi
5 Best Practices to Boost Marketing Spend
With the right analytics and marketing actions, multi