Stuck for a Headline? Think Generic
We have long since learned that a basic descriptive headline wins second prize in a contest against a benefit-suggesting headline. But sometimes the muse is not resting on our shoulder
Marketing
6 Steps to Developing a Compelling Brand Story
How does a brand become compelling? Follow these six steps, known as the 6 C
How to Choose the Right Comparison Shopping Engines
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak
Fiske to Step Down as CEO of Eddie Bauer
Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.
Hale Groves Customers Embracing Product Videos
A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.
Social Media Users Not “Comfortable” Giving Credit Card Information
Social media users
ComScore: Trends Point to Digital Marketing Channel Growth
In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
Six Items to Consider When Analyzing Prior Season
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year.