Need the Right Mailing Lists? Don’t Wait Until December
Too often, merchants tend to not afford the list broker sufficient time
Marketing
Assessing B-to-B Membership Co-ops
This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value
USPS Network Optimization Plan For Everyone?
Industry experts view the U.S. Postal Service
Holiday Preparedness: 10 Tactics for Driving Inbound Links
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season.
10 Tips for a Successful Holiday Paid-Search Program
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
Galls Bought by CI Capital Partners
Private equity firm CI Capital Partners has acquired Galls, a cataloger of public safety equipment, from Aramark Corp. Terms of the deal were not disclosed
How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
Is Facebook Commerce the Right Strategy for Your Business?
Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz
QUARTERLY PAPER UPDATE: Prices flat for now
After a few quarters of rising paper prices, catalogers may be getting a break. Provided overall mill capacity stays the same, several experts expect that paper prices will remain flat for the rest of this year
Catalog Critique: A Look Through Delphi’s Glass
Our creative experts, Sarah Fletcher, president/creative director of Catalog Design Studios, and Neal Schuler, principal of Schuler Creative Consulting, reviewed Delphi’s 64-page spring 2011 edition