Postal’s progress
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical
Marketing
Facebook Campaigns Create “Likes,” but Not Loyalty
As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
How to Negotiate Software Agreements
Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount
How to Use Twitter as a Reactivation Strategy
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won
How Social Media Can Bridge the Multichannel Gap
To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels
Video: Shoring-up Paid Search and Syndication for the Holidays
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
Video: Merchandising Your Catalog for Holiday 2011
Sarah Fletcher, president of Catalog Design Studios, talks with Multichannel Merchant senior writer Tim Parry about tips to increase holiday sales in 2011. Look at your catalog like you’ve never seen it before, take the Top 10 items, and make sure you are actively selling them.
Innovative Email Strategies: Bulletproofing and Bake-offs
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men