Brand, Loyal Customer Base Keep Country Curtains Relevant
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Marketing
Supercharge your URLs for SEO
When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.
Charleston Gardens Testing Slim-Jim Catalogs
Charleston Gardens mailed its first slim-jim sale catalog during the U.S. Postal Service
Bill Bass’ Lessons Learned in Cross-Channel Retailing
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
Video: Pinny Gniwisch on Social Commerce
Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.
Q&A: Dale Traxler Talks About Facebook Commerce
The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.
Catholic Company Does QR Code Correctly
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
What Happens When Copywriters Make Misguided Assumptions
Another trend is emerging in catalog copy, and leaking over to email and both envelope copy and the opening of direct response sales letters: Assumption
Selecting the Right Payments Processing Platform
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational
Six tactics to build brand authority
Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information