Stephan Spencer

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How to Ride the Coattails of an Existing Meme

| Stephan Spencer

Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.

The Dawning of the Google (not provided) Age

| Stephan Spencer

Much to the fear and chagrin of SEOs, online marketers, and webmasters everywhere, Google has confirmed that it has begun work to encrypt all searches, once again reminding us all that we can either adapt or die. Two years ago, Google began encrypting searches for signed-in users.

How SEO myths can cost you

| Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I’m going to do my part in fighting this menace and spreading the truth — by exposing some of the more insidious myths in this very article

SEO Myths: Link Building

| Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. Here are the myths about link building.

Demystifying the Myths of SEO

| Stephan Spencer

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating …

Supercharge your URLs for SEO

| Stephan Spencer

When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.

Testing your SEO

| Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.

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