Incorporating pain-point analysis into product development and merchandising
When it comes to merchandising and product development, feeling your customers’ pain is a good thing. Viewing your products and overall brand experience
Marketing
Order Management Systems Directory 2011
2011 Order Management Systems Directory
SEO: To Build or Not to Build a Microsite?
There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more
Best Practices for Managing Email Sender Reputation
When it comes to email-marketing best practices, resources and recommendations abound
Quarterly Paper Update: Prices likely to rise again
The cost of catalog paper will increase in the third quarter, according to industry watchers
Copy That Sells Differentiates MCM Awards Winners From Also-rans
When a catalog wins a Gold Award in the annual MCM Awards competition, copy is just one of the factors the judges consider
What Google’s Antitrust Issues Mean to Advertisers
Google is going to be investigated for antitrust issues by the Federal Trade Commission. This action, announced June 24, joins the already-underway investigation of Google in the EU (UK excluded). Clearly Google
How RadioShack Connects With Foursquare Users
Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.
Gender-based Retargeting Works for Karmaloop
Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.
Chapter 11 for Signature Styles
Spiegel is back in bankruptcy. Signature Styles, a division of private equity firm Patriarch Partners formed two years ago to purchase Spiegel Brands, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Delaware late Monday