Put Yourself in the Call Center Seat
If you want to improve or eliminate the pain points for employees in your call centers, distribution centers and vendors, walk a mile in those workers
Marketing
Airgas Acquires ABCO
Airgas has snapped up another company: The industrial gases and safety gear direct merchant announced May 31 it has purchased ABCO Gases, Welding and Industrial Supply Co. Terms of the deal were not disclosed
Consumer Specialty Products, Sales Over $20 Million: Musician’s Friend and Orvis
GOLD: Catalog Channel Musician’s Friend, Holiday Gift Guide, November 2010 The Musician’s Friend catalog hits all the right notes: a product selection
Optimizing your videos for YouTube
Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s
Computer and High-Tech Equipment and Software: Army and Air Force Exchange Service
GOLD: Catalog Channel Army and Air Force Exchange Service, Electronics 2010 Given continually rising paper, production and postage costs, marketers continue
Sporting Goods and Hobbies: BerettaUSA.com
SILVER: Ecommerce Channel BerettaUSA.com Beretta is not the best-known brand. But as a pop-up on its home page proudly boasts, its signature M9 pistol
Catalog design 2.0
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer
Buying paper in today’s market
Given the volatile and contracting paper market in recent years due to uncertain pricing and mill closures, purchasing catalog paper is no easy task these
Computer and High-Tech Equipment and Software: Black Box Network Services, Crutchfield and Hewlett-Packard
SILVER: Catalog Channel Crutchfield, July/August 2010 Never underestimate the factor, said a judge, and consumer electronics merchant Crutchfield certainly
The JUDGES for the 2011 Multichannel Merchant Awards
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled