Gifts, Sales Over $20 Million: Sundance
SILVER: Catalog Channel Sundance, Holiday Jewelry & Gift 2010 Now that the era of the big books has passed, catalogs serve as curated collections of merchandise.
Marketing
Home, Hardware and Gardening Products: The Pond Guy
SILVER: Catalog Channel The Pond Guy, Late Spring 2010 The Pond Guy made a splash at this year’s MCM Awards as the go-to place for pond supplies! enthused
Children’s Products: One Step Ahead and Hanna Andersson
SILVER: Catalog Channel One Step Ahead, Spring 2010 One Step Ahead boasts a product assortment, according to one of the judges. The merchandise mix seems
B-to-b response databases can broaden reach
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information
J.Crew Thinks Pink, Conservatives See Red
APPAREL MERCHANT J. CREW GOT SOME CONSERVATIVES IN A TIZZY this spring. In an April email to customers, J. Crew president/creative director Jenna Lyons
Food: Vital Choice Seafood & Organics and Jack Stack Barbecue
GOLD: Catalog Channel Vital Choice Wild Seafood & Organics, Holiday 2010 Acatalog and online purveyor of wild seafood and organics, Vital Choice promises
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it’s a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging
Consumer Specialty Products, Sales Under $20 Million: Country Walkers
SILVER: Catalog Channel Country Walkers 2011 One advantage travel marketers have is the photogenic quality of their offerings. Country Walkers didn’t
MCM Awards Winners: Learning From the Best
IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce
Apparel, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas Gifts 2010 Sublime copy, focused merchandise selection and topnotch catalog design all guided by an eye on