Harry & David Gets Funds, Needs A Plan
Now that Harry & David Holdings received approval for a $310 million financial bailout from the U.S. Bankruptcy Court in Delaware, what
Marketing
Airgas Acquires Pain Enterprises
Airgas, a direct merchant of industrial gases and safety gear, announced May 9 it has purchased Pain Enterprises, which produces and distributes dry ice and carbon dioxide in the Midwest
Social Media Panel Offers Sage Advice
To do social media or not to do social media, that was the question during Tuesday
PMG Donahoe: Postal Service May Not Prepay Retiree Health Benefits
The cash-strapped U.S. Postal Service may choose not to pay its $5.5 billion annual obligation to the Treasury Department this fall. That payment covers the healthcare benefits of retired employees
Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook
The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.
How Safeway Insurance Targets the Hispanic Market
Safeway Insurance was looking to boost its presence and name recognition in face of competition from better-known rivals with significantly higher advertising budgets
Catalog Critique: Grading a health education cataloger’s creative
Journeyworks Publishing specializes in multicultural health education and health promotion materials. It sells via catalog primarily to public health
Online Advertising: The art of remarketing
22 Tips for Remarketing With Banner Ads
Modify square-inch analysis to fit your business
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics.
Why Primal is More Powerful Than Ever
The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let’s look at the