Marketing
M&A Was MIA in 2010
MULTICHANNEL MERGERS AND ACQUISITIONS ACTIVITY PROGRESSED from pretty dead in 2009, to missing in action in 2010. Just five deals in the catalog segment
2010: The Year in Multichannel
WHAT WERE THE BIG INDUSTRY STORIES for 2010? It’s always hard to reduce a year to a few concise bullet points especially when you cover as many topics
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Will PMG Potter’s Departure Mean Jack for USPS?
JIM TIERNEY: It’s hard to know what to make of Jack Potter’s decision to retire as U.S. Postmaster General on Dec. 3. Should catalogers be relieved, apprehensive,
12 Creative tips for 2011
Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and
Losing My Taste for Harry & David
SHERRY CHIGER: When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit
2011 Paper Pricing Tough to Forecast
Spot prices for paper increased in 2010 by an average of about 20% for most coated groundwood grades. That’s a significant hit to mailers, says Dan Walsh,
Sexy Sells Halloween Costumes
MELISSA DOWLING: Given that Halloween costumes these days are way more sexy than scary, it was only a matter of time before lingerie merchants got in
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While