Go psychographic on your customers
The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and
Marketing
Godiva B-to-B Catalogs Tasty but off Target
I’ve Got a Sweet Tooth, especially for good chocolate. This means I’m a regular customer of Godiva my kids know that on just about any trip to the mall
Consumer Merchants See Slower Recovery
While the Business-to-Business and Computers Merchants Celebrated a Super Second Quarter, their consumer counterparts did not fare quite as well. Only
Email registration: best practice vs. common practice
Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits
Lighter, brighter and greener: Lightweight, earth-friendly papers are what’s in stock
Given they way the paper mills have been desperately trying to balance their paper supply with the low demand, you might think this isn’t much of a climate
The PRC rules!
The News Last Month that the Postal Regulatory Commission had unanimously rejected the U.S. Postal Service’s request for an exigent rate case hike was
Black Hat Tactics Can Ruin Your SEO
Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking
Thank the ACMA for PC Exigent Rate Case Ruling
Why did the Postal Regulatory Commission reject the U.S. Postal Service’s request for an exigent rate hike on Sept. 30? The USPS had a pretty high bar
Step by Step: Ikea’s Email Registration Process
Furniture retailer Ikea has an email registration process that’s exemplary for its efficiency and ability to communicate the friendly, informal voice
How to Determine Your Brand’s Empathy Quotient
Poet Maya Angelou wrote that People will forget what you said, people will forget what you did, but people will never forget how you made them feel. The