Catalog Critique: SmileMakers Gets a Creative Lesson
With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education
Marketing
Is inhouse SEO right for you?
Search engine optimization has never been more vital to online retailers. It’s critical for merchants looking to become more visible in the Internet marketplace
Are List Exchanges Making a Return?
As co-ops and conventional list rentals figure out how to co-exist in a changing market, some think that list exchanges are poised to make a comeback.
Potpourri Buys Country Store Catalog
The Potpourri Group stable of catalogs is a little bigger: The multititle mailer in late August acquired the Country Store catalog from Reader
BrylaneHome Launches Plus Size Living Print Catalog
BrylaneHome, a home and lifestyles brand in the portfolio of Redcats
Which Way will PRC Rule in Exigent Postal Rate Case?
With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service
Five Ways Multichannel Marketers Fail Their Businesses
Multichannel merchants have plenty of shortcomings when it comes to integrating catalogs and the Web, according to Bill LaPierre, senior vice president
How LinkedIn Helps Trainer’s Warehouse Engage Customers
Speaking at the NEMOA fall conference in Newport, RI, on Sept. 15, Landay said Trainer
Computer and High-Tech Equipment and Software
Crutchfield, Winter/Spring 2009, Black Box Network Services, 2009, Crutchfield.com win Computer and High-Tech Equipment and Software awards
Salesmanship triumphs
Looking over some of this year’s winners of the Multichannel Merchant Awards, I was seeking a common denominator. My conclusion is on the loose-fitting