How to Design E-mail
Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for
Marketing
Website of the Year
Is the Musician’s Friend site as loud as a garage band jamming to a Metallica tune, or as mellow as the lounge act strumming a Jason Mraz hit? It’s a little bit of both
Dos and Don’ts for E-mail Creative
Do consider e-mail as a unique medium.What works for print or the Web won’t necessarily work for e-mail. Elements ranging from eye-tracking patterns to
Exigent Postal Rate Case Causing Controversey
The Exigent Rate Case the U.S. Postal Service Filed July 6 with the Postal Regulatory Commission has stirred up quite the controversy. An upstart group
Editor’s Note: An Exigent Postal Matter
The U.S. Postal Service on July 19 announced a splashy campaign showcasing the power of catalogs. Getting Started in Catalogs targets online retailers
The art of accommodation marketing
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But in this new era of marketing, how we the consumer
M&A Activity Grinds to a Halt
Just Three Catalog-Related Deals were reported in the second quarter a far cry from the 10 we reported in the second quarter last year. While the quarter
How service fits in with Paul Fredrick’s culture
Men’s Apparel Cataloger Paul Fredrick Understands Both its Brand and its Customers’ Needs. The company sells fit; clothes that fit the customer’s body,
L.L. Bean Taxed by New Ohio Law
Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law.
Blackstreet Capital Acquires Park Seed, Jackson & Perkins
Private equity firm Blackstreet Capital acquired horticultural catalogers Jackson & Perkins and Park Seed following an Aug. 23 bankruptcy auction.