Why B-to-B Merchants Should Engage in Social Media
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it
Marketing
Monks Close Abbey Press Catalog, Starting New Web Venture
After struggling with declining sales over the past five years, the Benedictine monks of Saint Meinrad Archabbey that own and operate religious gifts marketer Abbey Press have closed its catalog and Website.
New Sharper Image Catalog Arrives This Week
Relaunched gifts and gadgets merchant Sharper Image has mailed its first print catalog just in time for Father
Not Much M&A for the First Quarter
WITH JUST SIX MULTICHANNEL CATALOG TRANSACTIONS, the first quarter of 2009 was unusually slow. That’s half as many deals compared to the first quarter
Vera Bradley Gets Playful
WE’D NEVER REALLY SEEN THE VERA BRADLEY CATALOG, so when the fabric handbags and accessories merchant’s Summer 2010 edition arrived, we were surprised
ACMA Elects 2010 Board
THE AMERICAN CATALOG MAILERS ASSOCIATION (ACMA) has named its board of directors for 2010. Allen Abbott of Paul Fredrick MenStyle was elected chairman;
Making the grade with e-mail tests
Many students approach tests with dread. So do many e-mail marketers. But they shouldn’t. Conducting e-mail tests may seem overwhelming: Which variables
Walk the line—What can black do for your brand?
If I were to say, The Man in Black, who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can
Tips for Testing: What Paper is Right for Your Catalog?
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2%
How to Convert Facebook Fans Into Customers
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.