The art of elegant merchandising
When working on branding and merchandising, business leaders should spend a lot of time unpacking words. Everyone around the table in an organization
Marketing
Web Expenditures: Sharpening your e-commerce spend
We interviewed dozens of multichannel marketers, consultants and service providers to get a sense of how merchants are spending in relation to their strategic marketing priorities. What did we find out?
Test your catalog’s effectiveness
Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog’s goal: tapping
Digital signage comes to life
If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel
Quarterly Paper Update:Paper pricing for 2010: A slow rise
After a steady rise and fall this past year, paper prices have leveled off. According to forest industry research group RISI, the average price range
GREEN MOUNTAIN COFFEE ACQUIRES TIMOTHY’S
GREEN MOUNTAIN COFFEE ROASTERS IN NOVEMBER bought the coffee brand and wholesale operations of Toronto-based Timothy’s Coffees of the World. Green Mountain
Elfing Himself: Q&A With Office Max’s Bob Thacker
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Fairytale Brownies Finds Followers With Twitter
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
Green Mountain Coffee Roasters Acquires Timothy’s Coffees of the World
Green Mountain paid $157 million in cash for the coffee brand and wholesale operations of, which had been an affiliate of private equity firm Sun Capital Partners.
J.C. Penney’s Net Income Down 78%
J.C. Penney Co. saw total third-quarter sales drop 3.2%, to $4.17 billion, compared to $4.31 billion for the same period in 2008.