How Lehman’s Uses Social Media
You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.
Marketing
Stephan Spencer’s SEO Words of Wisdom
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts.
Steve Spangler’s Jeff Brooks on Award-Winning E-commerce
What made Steve Spangler Science the MCM Awards Website of the Year? Chief operating officer Jeff Brooks talks about how the merchant used analytics, word of mouth and social media to carve its e-commerce niche.
Live From NEMOA: Measure for Measure
Ledyard, CT
Live from NEMOA—10 Thoughts for Today’s Catalogers
You can learn a lot about the industry by running a catalog business, according to Terry Jukes, president of software firm Ability Commerce. Jukes should know
Retailers Rapidly Adopting Social Media
The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.
FedEx SmartPost, USPS Team Up on Returns Service
FedEx SmartPost Returns Service uses the Postal Service’s Parcel Return Service. Participating retailers will include a prepaid label in the original shipment along with return instructions.
Talbots Improves Loss in Second Quarter
For the period ended Aug. 1, Talbots reported a net loss of $24.4 million, compared to a net loss of $25.0 million for the second quarter in 2008.
Basic b-to-b segmentation
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select