More Distress, But Fewer Deals
Despite the Sluggish Economy, we reported 10 catalog-related deals in terms of mergers and acquisitions during the second quarter. But that’s half the
Marketing
Sporting Goods
L.L. Bean: Sporting Goods | Silver
Shore up your site search
Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and
Children’s Products
Hanna Andersson, L.L. Bean Kids | Children’s Products: Gold
Print Catalog of the Year
New Pig Corp., The Big Pigalog Buying Guide 2009 | Print Catalog of the Year
Consumer Apparel
L.L. Bean Gold and Silver Consumer Apparel
Computer and High-Tech Equipment
Black Box Corp., Musician’s Friend: Gold | Crutchfield Corp. : Silver | Computer and High-Tech Equipment
How E-mail Marketing and Social Media Can Work Together
Although we tend to think of e-mail and social media marketing avenues as mutually exclusive, they often make for more compelling and effective campaigns when merged into one fully integrated online marketing campaign.
How Customer Loyalty Differs Online
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Twitter Better for Nonsense than Business Sense
Are you still thinking about using Twitter as a channel to communicate with your customers? If so, keep in mind there’s a lot of clutter to cut through. More than 40% of all tweets are “pointless babble.”