Take Action on Inactive E-mail Segments
No matter how great your acquisition strategy, it
Marketing
Sinking Your Teeth Into Twitter and Facebook
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Can Social Marketing Save Customer Service?
Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new
Live From eTail: Dell Does $3 Million in Sales on Twitter
Computer seller Dell did $3 million in sales last year through its Twitter accounts, Dell director of communities and conversions Liana Frey said Wednesday during a keynote session at eTail 2009.
Movers and Shakers
Foot Locker has named Ken C. Hicks president/CEO. Hicks, who had been president/chief merchandising officer of J.C. Penney Co., succeeds Foot Locker CEO
Bookish Buyers Back Off
The books, music and video market totaled 3.5 million active names in the first quarter of 2009, according to list brokerage services firm ParadyszMatera.
Inside the Spiegel Sale
For the Second Time in Less than a Year, Spiegel Brands has a New Owner. Signature Styles, a newly formed division of private equity firm Patriarch Partners,
Sad Ending for Smith & Hawken
The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders
Sensory overload
Banner Engineering Corp. is a global leader in process and industrial automation, thanks to its serious selection of sensors. The Minneapolis-based manufacturer/merchant
Get Into Bed and Breakfast With Stash Tea
Maybe There’s No Such Thing as a free lunch, but you can get a free breakfast and a bed thanks to The Stash Tea Co. The Portland, OR-based specialty teas