Why You Should Measure Incremental Customer Performance
Looking only at results directly linked to a marketing effort can distort the understanding of a program
Marketing
Report: Online Engagement Has Deepened
Consumers are spending the same amount online in 2009 as they did in 2008, according to Forrister’s annual report on consumer behavior. But the report shows consumers are much more engaged this year because of social networking activities.
Fundamentals of Facebook
When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.
Spies Like Us: Tools and Tips for Monitoring the Competition
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
E-Mail List Prices Drop, Other Categories Stabilize: Worldata
There are bargains to be had in e-mail list rentals. On average, the per-thousand price of permission-based business-to-consumer lists dropped $50 from summer 2008.
Rimm-Kaufman Remembered for Brilliance and Wit
Those who worked alongside and with Alan Rimm-Kaufman remembered the search marketing guru not only for his attentiveness, but for his brilliance and wit.
Five Ways Social Marketing can Improve Customer Loyalty
Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term
Takeaways and Tips to Improve SEO
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
Using BI to Sharpen Your Competitive Edge
True multichannel success can only be achieved when the retailer has visibility into all channels separately and as a single, cohesive business. Retail-focused business intelligence (BI) and analytics can help.
MCM 100: Methodology
The Multichannel Merchant 100 was compiled by the Multichannel Merchant editorial staff and freelancer Michael DiMarco through public records, data card