Bean Brings on the Value
Everybody’s on a Budget These Days, but L.L. Bean wants you to know you don’t have to choose between price and quality. That’s why the outdoor apparel,
Marketing
Jackson & Perkins has Correction Covered
We were Captivated By the Cover Photo on Jackson Perkins’ Spring Rose Catalog. But we were not quite so taken with the ugly correction box to the lower
Touchstone Owner Blames USPS for Catalog’s Demise
Gifts and Home Decor Catalog Touchstone Announced in Early March it was closing. And owner/president Sarah Luce, who says shuttering the 20-year-old company
Use E-mail to Monetize Social Media Strategies
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to
From OMS to IPR
As the direct marketing industry has evolved into multichannel selling, its system requirements have evolved as well
Social Media and Search
The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?
Conducting a multichannel business audit
Conducting a multichannel business audit
Cutting Edge catalog critique
A creative review of the Cutting Edge print catalog
Tips for b-to-b lead acquisition
Acquiring and managing b-to-b customer leads