Williamsburg Making President’s Day Debut on QVC
Williamsburg, which sells furnishings and home d
Marketing
The Voice of the Corporate Blog
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
Buyers Guide Contact Form
GET LISTED IN THE DIRECT MARKETING BUYERS GUIDE AND REACH THOUSANDS EVERY MONTH Summary: The buyers guide is the industry’s primary source of product & service suppliers for today’s leading direct marketers & multichannel merchants. Direct subscribers …
Downsizing Hits Smithsonian Catalogue
The staff of the Smithsonian Catalogue department is a lot smaller these days: Six of the mailer
Survey Shows L.L. Bean is Tops in Customer Service
How does it feel to be the best in customer service? Just ask apparel merchant L.L. Bean.
Possible Sale for Design Within Reach
Furniture merchant Design Within Reach announced Feb. 2 it has hired investment banking firm Thomas Weisel Partners to help it review strategic alternatives. The firm will provide advice related to an unsolicited offer recently received by Design Within Reach.
Marketing to giftees
The holiday season is over (thank heaven). It’s time to barrage gift recipients with catalogs and e-mail messages, right? Not so fast. You may be trying
Consumer quarterly sales reports
There Were More Losers Than Winners among the consumer companies tracked by Multichannel Merchant. Five of the nine merchants followed posted third-quarter
These came close
Healthy Living Nothing nothing about this catalog is a salute to artistry. It’s the way catalogs used to look, with four to six items on each page. What
Best and worst in catalog copy
ANNUAL CHOICES: THE BEST AND WORST CATALOG COPY To adapt a clich When times get tough, catalogs become more similar to other catalogs. That’s because