Montgomery Ward Catalog Making a Comeback
The venerable Montgomery Ward catalog , with origins dating back to 1872, will soon be back in the mail. It
Marketing
Fresh Round of Industry Layoffs
As multichannel merchants assess the 2009 holiday sales shortfall and the bleak outlook for 2009, this week brought a new round of industry layoff announcements.
The Magic of Google Adwords
We all understand the value of a search engine
How to Benefit from Social Media
Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers
Oneida Ltd. to Close Factory Outlet Stores in U.S.
Faced with slumping sales, Oneida Ltd., which for 129 years has been selling flatware, dinnerware, cookware, kitchen tools and cutlery to consumers and the food service industry, is closing its 20 factory outlet stores in the U.S.
Two Key Ways to Know It’s Time to Purge Your Service Bureau
One relationship to examine as you look to trim costs is the one you have with your service bureau. Service bureaus are evolving
Think Before You Blast Those Follow-Up E-mails
There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail
Supply Chain Flexibility for Unpredictable Times
Fickle consumer spending in today
Get Back to Prospecting Basics in 2009
In a recession, multichannel merchants are looking for ways to save money. Unfortunately, many think they need to cut new customer acquisition entirely from their budgets
10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt
For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow