Marketing
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs
How to Avoid Souring Your Existing Customer Relationships
Confucius once wrote,
Navigating the Seas of SEO
The Internet has long been described as the online superhighway. As a practical matter, it
Broder Bros. Launching Green Catalog
Imprintable sportswear distributor Broder Bros. is going green
Increase ROI While Maintaining Top-Line Growth
While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment
The Multi-Buyer Effect Defies Conventional Wisdom
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone?
September Sales Roundup
For the most part, September was a perfect example of the country
Supply Chain Concerns: Greenness, Security, Technology
A recent survey of 1,644 supply chain executives conducted by Capgemini — in cooperation with the Georgia Institute of Technology, Oracle and DHL — shows that while 98% see green initiatives as essential for future business success, most are unwilling to invest additional funds in the greening of their supply chains.
Friend-Get-A-Friend: The Original Viral Marketing
The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there’s one big question you need to ask in anticipation. “What’s in it for me?”