Gupta Resigns as InfoGroup CEO
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
Marketing
Hot Prospects: The Non-Buyers in Your House File
Are you segmenting your buyer file by original sources like web, retail and phone? It may also make sense to look at some of the non-buyers on your database
Abacus: No Shrinkage in Direct Mail
You may think direct mail circulation took a hit in the past year. But it
For True Multichannel Integration, Consider the IPR Option
There are two basic routes to true multi-channel integration.
Out of Stock Items Are an Opportunity to Gain a Customer
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock
Rethink Operational Systems For Best Database Practices
You know those automated phone prompts, the ones that tell you to press “1” to speak with a customer service rep? As convenient as they are for the consumer, they could also do damage when it comes to classifying your customers. Here’s why you need to retool those systems
Direct Response Radio Deserves Mailers’ Attention
Most catalogers won’t give two minutes thought to using direct response radio for prospecting, but it’s something they shouldn’t overlook. It’s a relatively inexpensive medium to test, but you need to know how to get your message across
Escape the Circulation Death Spiral
In the face of the current economic storm, mailers may feel they have had no choice but to scale back on prospecting. But if they scale back too long, they can fall into the circulation death spiral. Here’s how Michael Hayden of the American List Exchange Association says that can be avoided
Tips to Retain Your B-to-B Customers
How are you going to keep your customers? If you market to consumers, you can incent them to stay with your retail store, catalog or online shopping site through discounts and rewards appropriate to their needs
October E-mails Key to Holiday 2008 Success
Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late