Improve Your AOV with Targeted Upsells and Cross-sells
Some mailers don
Marketing
Lab Safety Supply Buys Highsmith
Highsmith, a direct marketer of supplies, furniture and equipment to public and school libraries throughout the U.S., was bought by Lab Safety Supply.
Live From MeritDirect: 9 Best Practices for B-to-B
White Plains, NY–In his 15 years in sales and 25 years as a database marketer, John M. Coe has seen business-to-business marketing patterns grow and shift.
Live From MeritDirect: USPS Wants Quality over Quantity
White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
June Sales Roundup
As American consumers have no choice but to spend more of their income on food and gasoline, the lack of discretionary funds is starting to hit certain retailers hard. A look at June
J.C. Penney Targets College-Bound Teens
Hoping to cash in on the back-to-school season, J.C. Penney has launched a new line of home goods geared for college-bound teens called Dorm Life.
Dorrit Bern Out at Charming Shoppes
Woman’s apparel manufacturer/marketer Charming Shoppes announced today that Dorrit J. Bern has resigned as president/CEO and a member of the board of directors, effective immediately.
Beyond PCI DSS: Taking the Next Step in Data Security
Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers
Efficient Databases Require Past-Point-in-Time Views
Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices
For True Customer Affinity, Go Beyond the Sale Online
For retailers, Web 2.0 has tremendous potential to build customer relationships. So why are many merchants still only using their online presence as a sales platform? Learn why creating customer affinity should be part of your Web agenda