MCM 100: The Major Players
Considering how rough the economy has been for multichannel marketers this past year, it’s no wonder that our annual ranking of the top-100 companies
Marketing
Cheers for the 2008 MCM Awards winners
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the
Sharper Image finds a buyer
Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment
Provide Commerce adds Red Envelope to stable
Embattled gifts cataloger Red Envelope found a buyer, as we reported last month. But it’s not Creative Catalogs Corp. After a U.S. Bankruptcy Court-supervised
VT Teddy Bear: Monitoring success
Until a few years ago, the contact center managers at Vermont Teddy Bear Co. would monitor the performance of the agents by walking up and down the aisles
Another quarter, another paper increase
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Keeping your co-reg clean
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But
Social Influence Marketing: The New Way to Win Customers
Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub