Fine print
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding
Marketing
Automotive parts market revs up
The automotive parts and accessories catalog market accelerated slightly in the fourth quarter of 2007, reaching a total 12-month active universe of 3
Bloomingdale’s to bag By Mail books
Say goodbye to the Bloomingdale’s By Mail catalog. The apparel cataloger/retailer merchant plans to phase out the title by early 2009. It will instead
Red Envelope finds a buyer maybe
It looks like gifts cataloger Red Envelope, which filed for Chapter 11 bankruptcy protection on April 17, will be sold to Creative Catalogs Corp. The
Not so many March mailings
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog
Social discourse
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
Spice Up Copy with Specifics
You’re walking down the street, minding your own business, and all of a sudden you see a car swerve off the road and hit a small dog. Before you can even
Three tips for tight times
You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices
Returns to Sender
Many merchants these days are working with such limited resources that they’re often stretched just to get product out the door to customers. What happens
Slim chances
Does the U.S. Postal Service hate catalogs? From the major rate hike it imposed on them in 2007 to the proposed restrictions on or letter-size catalogs,