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Marketing
Red Envelope Files Chapter 11, Finds a Buyer
Less than two weeks after MULTICHANNEL MERCHANT reported that Red Envelope was in talks with two potential buyers, the San Francisco-based gifts cataloger has filed for Chapter 11 bankruptcy protection.
BabyUniverse Launches Catalog
After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.
Gander Mountain Net Income Falls 62%
Fourth-quarter sales slipped 2.8% to $317.6 million for St. Paul, MN-based sporting goods retailer Gander Mountain.
Ross-Simons Slams Proposed USPS Rule Change For ‘Slim-Jim’ Processing
Officials for jewelry and gifts merchant Ross-Simons say a proposed rule adjustment by the U.S. Postal Service, if implemented, would lead to the elimination of its entire circulation of 20 million letter-size catalogs in 2008.
More Layoffs on the Horizon for Direct Marketers
Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.
Look Within: Your House File May be Rich With Data
Looking to reduce spending but still want to mail to the masses? Maybe it’s time you took a look at your house files. There’s a chance some of the best names to mail are already there. Click here to find out if your older buyers, requestors and retail shoppers are worth mailing.
The If and Then of Automated E-Mail
If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.
Hale Groves Parent Buys Pittman & Davis
Southern Fulfillment Services (SFS) has acquired Pittman & Davis, a catalog and Internet company offering high quality fruits and other gourmet foods. Terms of the deal, which was announced on April 7, were not disclosed.