THE AGE OF EXPERIENTIAL
When merchants talk about experiential marketing, they’re usually referring to stores and how to get customers engaged in the products and the brand once
Marketing
Mail or Mulch
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
Good-bye, BlueSky
BlueSky Brands is history. The North Kingstown, RI-based parent company of the Paragon Gifts, Bits and Pieces, Bits and Pieces U.K., National Wildlife Direct, and Winterthur catalogs, which also owns McLean, VA-based third-party fulfillment provider AB&C Group, shut down on March 14.
Cannibals in bedlam
A given: Typically, a consumer prospect looks for the best price rather than relying on loyalty to a distant source. A given: A business prospect looks
A surprising lift in January
Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
Do consumers get Catalog Choice et al?
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
Eastwood gets social
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
Digging in to Michigan Bulb
Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers
Sourcing from China: You get what you pay for
The steady stream of product recalls from manufacturers in China late last year caused panic at many U.S. companies. Quality and sourcing managers, along
Maintain your good name
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.