Show Me the Data: Do You Know Your Customers’ Channel?
Do you know how your customers found you
Marketing
Want to Rent Lists? See a Broker
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?
Sharper Image Seeking Store Liquidators
High-tech gadgets and gifts merchant Sharper Image, which filed for Chapter 11 bankruptcy protection on Feb. 19, is seeking court approval to hire a liquidator to conduct store-closing sales at more than half of its retail locations.
Video to Star on Doctors Foster and Smith Site
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Restoration/Catterton Deal Advances
One day after the expiration of a
Scant Increases for Staples
Fourth-quarter sales for Framingham, MA-based catalog/retailer Staples grew 1%, to $5.3 billion for the three months ended Feb. 2.
Direct Sales Dip for Golfsmith
For the fourth-quarter ended Dec. 29, sales for Austin, TX-based golf equipment cataloger/retailer Golfsmith increased 5.3%, to $79.0 million, up from $75.0 million for the same period in 2006.
ACMA Joins Forces With PostCom
The American Catalog Mailers Association (ACMA), formed nearly one year ago, has joined the Washington-based Association for Postal Commerce (PostCom). What
Henry Schein Appoints Four
Healthcare products and services provider Henry Schein recently announced several promotions and new hires.
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.