Catalog mailings do December dip
After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service
Marketing
LISTINGS
New lists Green Organic Consumer E-mail This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products.
Quebecor World’s outlook
While officials with Quebecor World insist it’s business as usual in the wake of the Jan. 21 Chapter 11 bankruptcy protection filing, some industry experts
Building retention with knowledge
Have you cut a postage check recently? Even if you weren’t the one to sign off on it, you’re probably aware that your company may have spent as much as
Flax finished with catalogs
Thanks in large part to last year’s huge postal rate hike, Flax Art & Design is a direct merchant no more. The San Francisco-based retailer quietly folded
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
Do Printers Get It?
They may have a role to play. But traditional printers aren’t necessarily the best people to talk about digital printing, says Stefan Agustsson, vice
Catalogers catch a break on May rate hike
While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to
Hot type
A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer
A slow finish in 2007
The fourth quarter wasn’t great for retail sales, and it wasn’t robust for industry mergers and acquisitions either. The volume of deals in the fourth