Marketing
L.L. Bean Heads to Chicago
In its first retail expansion outside the Northeast corridor, L.L. Bean in September will open a store in the Chicago area.
Net Income Soars for Schein
Medical, dental, and veterinary supplier Henry Schein recorded impressive results for the fourth quarter
Fianacial Reports: Cabela’s, J.C. Penney
Quarterly, full-year sales for Cabela’s and J.C. Penney
Chapter 11 for Sharper Image and Lillian Vernon
Two struggling catalogers have taken a turn for the worse.
Hotels at Home Adds Three
Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts.
Surprise Your Most Loyal Customers
How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.
Adopt Automated E-mail Tactics for Follow-up Orders
Want to get customers to make that second purchase? There
The Golden Telephone Rule
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.
Red Flag for Red Envelope?
Gifts cataloger Red Envelope is falling further into the red.