Building up your e-mail file
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
Marketing
Clear It Out
Faced with a boatload of inventory after a lackluster holiday? You’re not alone. Many retailers fell well short of sales plans that were fairly conservative
CHIMPFEET steps up holiday sales 47% without catalogs
No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.
How Road Runner Sports trains for holiday fulfillment
Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer,
Talbots to drop Kids, Mens lines
The Talbots is turning its back on men and children. To better focus on its core women’s apparel business, the company announced Jan. 4 that it will drop
Build brand through service
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec
Not the finest quarter
Reflecting the weak national economy, the third quarter wasn’t so kind to the publicly traded consumer merchants tracked by Multichannel Merchant. Despite
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
My annual best and worst
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde
AmeriMark buys Dr. Leonard’s finally
It took a while more than four month since news of the deal got out but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare