Holiday Highlights: Fairytale Brownies on Staffing Up
MCM talks to Fairytale Brownies about how it attracts and retains distribution center workers for the holidays.
Marketing
Financial Reports: BlueFly, Williams-Sonoma, Red Envelope
Quarterly results for BlueFly, Williams-Sonoma, and Red Envelope
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to Multichannel Merchant or Chief Marketer.
More Growth Strategies for the Multichannel Merchant
Catalogers need to know they need to grow the number of channels they are in. But which ones should they jump into next, and what are the benefits?
Maximize Marketing Dollars While Building Customer Relationships
Harnessing the power of consumer data requires making sound judgments about your data choices. When you understand what a data source is likely to deliver, and how to best combine data options, you can test and invest in information that is most appropriate and effective for your applications.
Using a Zip Model for Retail Store Drivers
Zip modeling can be used as a prospecting technique – you order lists or models with your highest penetrated zip tiers as a select. It can also be used as a suppression method on your house file by purposefully not mailing your lowest penetrated zip tiers on older, low-frequency, low-dollar buyer segments.
Postal: Rate Hikes Will Follow Reform Bill
Catalogers can breathe a sigh of relief: It
FAO Schwarz Buys Best & Co.
Upscale toy merchant FAO Schwarz has acquired Best & Co., a marketer of luxury children’s apparel and accessories.
‘Tis the Season to Keep Remailing
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
The Tale of the Great Schmoe Mailing
Great marketing professionals have lots of experience, and they get that experience by occasionally making mistakes. Here is one of those tales of woe: The Tale of the Great Schmoe Mailing. Names of the people and firms involved have been changed to protect the guilty.