More postal pain?
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules.
Marketing
Slim-jim size suits popcorn mailer
For Dale and Thomas Popcorn, it’s no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it’s no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim.
Neiman Marcus on the retail cusp
Neiman Marcus is renowned for its elegant stores and superior service, but it’s never really been considered cutting edge. The upscale cataloger/retailer is addressing the issue with its new Cusp stores designed to appeal to a younger demographic.
LISTINGS
New lists Foreclosure Review This list contains entrepreneurs who purchased information about the real estate foreclosure market. These 88,613 individuals
A SLOW START
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat
KooKoo for kids’s stuff
Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.
Print, Production, & Paper
Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing.
Customer experience at its best
We’ve discussed the customer experience and its relation to the brand, the creative platform, the marketing plan, and the merchandise concept throughout the year. Now let’s look at building a sound channel-centric customer experience.
Sign me up
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
Sierra Trading, Bergdorf Goodman head home
The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum