It’s no secret that catalogers have cut back on prospecting as a short-term answer to the May postal increase. But in the long-term, cutting back on prospecting will cut these merchants’ flow of new buyers, and cause their business to shrink.
Rather than eat the costs of the May postal rate hike, Dale and Thomas Popcorn has put its catalog on a diet.
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
In a deal that
Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.
Chicago–Direct marketers face a lot of challenges these days, but perhaps the most pressing, according to DMA president/CEO John Greco, is state “do-not-mail” legislation. In his Oct. 15 keyout address at the DMA’s annual conference here, Greco noted that if any of the proposed do-not-mail laws pass, “we believe a lot of consumers will sign up, even if the reason don’t make sense.”
Software provider Alterian has released two new products for the list industry.
We sat down with Cam Balzer, vice president of emerging media at DoubleClick Performics, to talk about ways to maximize your contact strategies based on your Cyber Monday results.
When is it too late to contact your buyer and prospect files to maximize holiday sales? Thanks to the increased confidence consumers have in last-minute online shopping, you can go as close to Dec. 25 as you feel comfortable.
Working with many e-mail list brokers and mailers, we field many questions about the deliverability of a particular file. In this age of declining open and click-through rates, marketers are researching their test lists more thoroughly.